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OPI Initiates Bounce Back Plan

Gives grant to beauty professionals and revamps educational resources.

In response to the effects of Covid-19 on the beauty industry, OPI is launching a series of initiatives designed to help salons survive extended closures and accelerate their recovery. The Bounce Back program includes a multi-tiered approach to address both the professional and direct-to-consumer markets.   OPI has introduced a $200,000 grant to Hairdressers At Heart, supporting beauty professionals including nail techs, salon owners and educators with relief checks during the pandemic. The comp...

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